Timmy the sheep, star of Timmy Time, is a favourite with little ones across the country, and Cuddledry is absolutely delighted to be helping Timmy to stay safe in the sun this summer! The partnership is a fantastic achievement for a relatively small company such as Cuddledry, proving that you don’t need to have a big budget to pack a hefty marketing punch!

Cuddledry has teamed up with Timmy, an Aardman Animations creation, to celebrate the premiere of Timmy’s Seaside Rescue, the special Timmy Time film which will broadcast this summer. Cuddledry caught up with Timmy behind the scenes, and he very kindly tried on a specially designed Cuddledry sun protection poncho. We think he looks rather smart, don’t you?

The first of their kind in the UK, Cuddledry’s sun protection ponchos are an essential addition to holidays and trips to the beach for parents who want to protect their little ones from the sun. The towels use patented Rayosan™ technology, which dyes the fabric with a high quality sun block and acts like a mirror, deflecting the harmful UVA and UVB rays off the towel, instead of letting them pass through the fabric and harm delicate skin.

The sun block, which has a sun protection factor of 50+, stays with the towel permanently, regardless of washing and use, plus the fabric stays super-soft too. The sun protection poncho is a big hit with parents, and has already won the much coveted Mother & Baby safety product award.

Cuddledry and Aardman are also working with the popular UK wide Sea Life Centres to offer two for one entry – an offer included on special packs of the sun protection ponchos, available online at www.cuddledry.com and through stores including Boots.