A couple of days ago, I read on the newspaper about the first ever pin-up calendar for hens. In case you haven’t heard about it yet, a calendar was produced to ensure that hens are the happiest they can be!

Meet the boys ruffling feathers in the bird world after starring in the first ever pin-up calendar for hens.

The ravishing roosters have been photographed for their very own 12-month production as part of an initiative by the happy egg co. to give flocks up and down the country some added hen-tertainment.

Inspired by research which shows that hens are calmer in the company of cockerels and feel safer out on the range, the ethical egg producer is now introducing the calendars to all its farms from 2013.

It will also give away thousands of calendars via Facebook and Twitter for smallholders and poultry keepers to share with their broods.

Said happy egg fieldsman Jean-Paul Michalski, who has looked after hens for more than 26 years: We know that hens are calmer when they’re around cockerels but since we couldn’t bring in the real deal, because the eggs we buy in the supermarket are not fertilised, we knew we had to take a slightly alternative approach.

Hens are actually very visual creatures so that¹s when we decided to create the first ever cockerel calendar just for hens and see whether it made them happier.

More than 100 cockerels auditioned for the resulting calendar, entitled Nice Pecks, with the chosen twelve photographed by fashion photographer Nathan Pask. Taking cues from Hollywood’s heartthrobs, the cockerels posed for a series of seductive shots ­ one is pictured by a bath full of bubbles while another is surrounded by rose petals.

Founded in 2009, the happy egg co. is committed to producing great tasting eggs laid by the happiest hens; and accepts only the highest standards of animal welfare for its laying birds.

As well as plenty of green pasture to roam and forage, all happy egg farms are equipped with an assortment of activities to enhance the birds’ natural surroundings ­ from towers to perch on, sandpits for dust-bathing, and natural play areas with logs, foliage and cut branches.

Claire Jappy, Brand Manager at the happy egg co., added: At the happy egg co. we like to do things differently and spend hours considering the best ways to look after our girls to make sure they live life to the full. We’re thrilled the calendars have been so well received and look forward to sharing them with other farmers and smallholders.

As part of ongoing commitment to the highest animal welfare standards we are now working with our experts and universities to better understand what we can do to ensure our girls live a happy and enriched life.

More than 1,000 calendars will be given away via happy egg’s social media
channels, keep an eye out on their Twitter and Facebook pages.

To watch the Omaking-of Nice Pecks visit:
http://www.youtube.com/user/thehappyeggcompany/