Colgate MaxWhite For any girl or guy who has dreamed of becoming a model and following in the footsteps of top Elite supermodels such as Cindy Crawford, Stephanie Seymour and Gisele Bundchen, the time is now here.

image004The UK arm of the 2013 Elite Model Look competition, which is sponsored by Colgate MaxWhite ONE, kicks off this weekend in Manchester and over the next few months aspiring models all over the country will have the chance to be scouted by top Elite model scouts.

image003Up for grabs is a modelling contract with Elite Model Management UK for the female and male winners, a spot in the prestigious World Final for the female winner, and the chance to be the new face of Colgate MaxWhite ONE for its next advertising campaign.

To launch the competition, eight models, including three finalists from last year’s competition, strutted their stuff in an impromptu fashion show around iconic locations in London.

image002According to a poll of 1,000 British adults, a smile is the number one factor in determining a person’s beauty. These models showed that is indeed the case – and proved their dazzling smiles are what has propelled them into the modelling industry in the past year.

Casting dates are pasted below, but people all over the country can enter online at

There is also an opportunity to win a fabulous shopping spree for you and three friends in New York City, so the fun isn’t just limited to serious models.

Victoria Centre, Nottingham

27th & 28th April 2013

Lakeside Shopping Centre, Thurrock

11th & 12th May 2012

MetroCentre, Gateshead

25th & 26th May 2013

Braehead Shopping Centre, Glasgow

31st May & 1st June 2013